Logo Drawings and Designs

Our aim was to create a conventional logo. One that suited our music (EDM) and an iconic logo that everyone will memorise. We had our designer bring his drawings to the table and had it reviewed. Feedback were presented and everyone came up with a final choice.

We then let the designer further carry on with the chosen drawing. He then presented us with more designs but similar to the chosen drawing

 We all picked the last. Feedback was giving by each individual to why they chose this logo.

 The chosen logo was then carried to an editing software (Photoshop). This is the final product.

Here are some concept ideas for our album cover.

Purpose of A Digipak

Mood Board

Random Album cover task

We were tasked to create a random album cover by following these steps.

Step 1: Go to: Random Wikipedia

The title of the first random Wikipedia article you get is the NAME of your band.

Step 2: Go to: http://quotationspage.com/random.php3
The last four or five words of the very last quote of the page is the TITLE of your album.

Step 3: Go to: http://www.flickr.com/explore/interesting/7days/
The third picture, no matter what it is, is the COVER of your album. Expand to full size and take a square shaped screenshot.

Step 4

Put all 3 components together either in Pages, Preview, Paint or Photoshop.

This is my album cover

Digipak Analysis

3 Digipak Analysis (Our Genre)

Lyrics Analysis

Update 1

We have recorded 2/3 of the music and have began to edit on Premier Pro. Editing consist of  colour grading and adding filters to give it that cinematic look. We have recorded the first 1:30 minutes of video, which is the flashback scene of the main character and also the scene where the main character attacks the boss's henchmen. The only scene we have left is the final minute of video where the boss dies.

Rough Cut

Finally!!! Here's our first rough cut of our music video. We have recorded about 1/3 of the music video. After we get all of the footage, we will start editing. Some of the footage seen in the video doesn't fit, but will be replaced with a better footage.

Drone Test

Music Video Setup

Task 1 Six Still

Duke Dumont-I got u: This scene from I got U is a POV of man getting out of bed and heading to the beach. Before the scene he puts on a contraption that gets him whisked away from reality and into his own fantasy. The vibe he has going matches the song, as this is the intro of the song portraying that he’s about to have a blast or good day. The following scenes switches to many different areas like the beach, the mountains and, the view of islands. It emphasizes the beauty of Thailand as the song follows give it a relaxing vibe

Avicii-Addicted to you: This following scene is from Addicted to you and it’s a 90 degree mid-wide shot of 2 girls holding their hands. The music video is about 2 lesbian couples robbing small establishments and the story is quite interesting as they are seen as neutral chaotic who doesn’t care who they effect because they’re “addicted to each other”. The shot has a slight gold tint and it shows aging of the MV and at the same time, the song has old instruments such as the banjo playing in background. The still shot emphasizes the 2 of them addicted to each other and giving audience the idea of what they have ahead of them (i.e. robbing big banks or establishments).

Kanye West-Runaway: This scene from Runaway is a high angle 90 degree shot of the ballerinas dancing .By this time the song has just started playing. The background music is a gentle piano solo. The ballerinas are there there to entertain Kanye, and the purpose for the high angle is to emphasize their lack of power and to watch all their moves. They are also wearing black and black is a dark and dull lifeless colour, not usually what ballerinas wear to represent beauty and purity. Also all the dancers are white females dressed in black. You can also see their emotions when dancing, emotionless, maybe depressed

Muse-Madness: there is a mid-shot of a bassist and around him colourful, abstract, flashing lights. The video is commonly used to illustrate, amplify, or contradict the music.
There is a strong relationship between the music and the visuals in this video. The still features a lot of flashing lights which are often synced with the bass of the song (bassist in the still). In other stills we see close ups of the guitarist and the singer during the harmonies. This again, is to amplify the sounds of the song.

Halo-Beyonce: This scene from halo is a high angle shot of Beyonce or over the shoulder of the man looking down at Beyonce. There is a source of natural light coming from the window behind Beyonce. It’s a very dull “light” which suggest that when her man is not next to her, she feels lost, isolated, like she’s in the darkness. She needs the light because she wants her man. The song is very calm, soulful and brings power. Beyonce and the partner are the 2 main focus of the video which has a direct connection to the title of the song “Halo”

Coldplay-Paradise: This wide shot of the elephant cycling across the middle of nowhere which helps amplify the lyrics of the song as the song is about “Paradise” and you can see him working his way towards it. The unicycle really helps define the struggle he has with going to paradise. The location also helps to attract the audience to the song. It’s strange to put the band in animal costumes, but it really allows the audience to remember the music video and the song. Not only that, it adds a comical perspective towards it.

Task 2- Technical Analysis