Music Profile
Song Name: "For a Better Day"
Artist: Avicii
Genre: Electronic Dance Music or House Music
Release Date: 28th August 2015
EDM Fashion: How has EDM influenced Fashion?
- Early 1990's- rave community on more functional side. Phat pants was a favourite. Not only everyone loved it so much, it was really cool for party goes when they spun or dance. They have pockets for holding your things. Apart for phat pants, smiley faces, visors and boiler suits were the fashion of this era
- Late 1990's and early 2000's- Heavily influenced by LA roots of hip hop. Adidas sneakers and bell bottoms became a wardrobe casual along with cropped baby doll shirts. Neon have made it across the decade and are still now popular for many party goers while raving. Cyber style also ruled this era with basic blacks and colourful neon colours.
- Later stage of 2000's- there was a shift in rave culture. Furry accessories such as wrist bands or neck accessories became popular. Party goers started integrating these fashions styles, such as fluffies.
Fashion trends are always shifting. Long experienced members also appreciate kandi culture, but seems to be less tolerated by newcomers. Neon colours are still exisiting today, but more girls opt for micro shirts and skirts with cutouts. Ravers who favoured neon colours are also shifting to more earthy colours. Boiler suits have been replaced with onsies and ladies are introducing themselves to body suits and halters. Smileys are still mainstream but new faces have been trending such as aliens and holograms and psychedelic prints, appearing more in electronic fashion shows. Many ravers take the fashion game seriously and customs orders are making unique creations for festivals and events.
There has been many changes to EDM culture, but EDM fashion has kept its empowerment of self expressions and especially its uniqueness. Although fashion seems to be more revealing and expose, the inspiration still comes from the same place which is, "escaping reality, desire to be different". EDM fashion is a reflection of yourself embraced by you and every else.
Early 1990's
Late 1990's / Early 2000's
Shifted 2000's
Current
Communities- Interaction with fans
There are many ways EDM artist communicate with their fans, but mainly through social media. One of the mains social medias are Facebook and Twitter. Mainly revealing new singles and albums, they also shares photos of their concerts by giving overviews and the atmosphere of the festivals or events. Most the the artist pages are not controlled by the actual artist, but some are fortunate enough to control their social medias, especially the ones that are less mainstream as they have more time. (Miami Horror & Kygo). However, artist usually have more access to other social medias such as Instagram (becoming of one main social medias) and snap chat (not all use it). Usually these social medias are used for giving a perspective of their lives by uploading photos and videos. Unfortunately, they're not as easy as Facebook in terms of communicating as most posts are bombarded with comments and it's artist impossible to read all comments with the time they have.
TV and Film
One of the most popular ways people find their music are soundtracks from films . Electronic soundtracks has been featured in movies for years. But from then until now, soundtracks didn't in movies didn't really feature much electronic music, but it's slowly appearing back to present films.
Social Network
Drive (2011)
Project X (2012)
We are your Friends (2015)
Radio and TV
EDM is a favourite on radio stations. Despite it playing most genres, gig hit artist such as Avicii and Calvin Harris are able to reach top of the charts. Some countries such as UK, Australia have most spots dominated by EDM tracks as most listeners enjoy EDM than any other songs.
EDM Genre takes 4 spots in the BBC official charts and one being on the top of the chart.
EDM tracks are now so mainstream nowadays, there are specific radio stations for EDM all across the world.
MTV has been a well know TV channel across the world that play songs during most times of the day. EDM has been with MTV since the beginning, but while the culture has grown and gained recognition, popular electronics were featured. Nowadays, EDM, especially dance tracks are featured most times on MTV as they are most popular.
Magazines
EDM has a place in magazines, but most sources are online as it's the easiest way to access them
Festivals
Electronic were often illegally played at hidden places. People would come up with secrets locations in warehouses, underground places, large open areas. By 1990's rave culture began to emerge into the world and eventually evolve to EDM festivals and concerts. Major festivals like Ultra and Tomorrow land showcase a large number of Djs playing various genres of EDM across multiple stages. Nowadays, festivals and concerts display and rely on visual spectacles as part of the overall experience, using complex lighting systems and laser shows along with what the audience could bring to the ground. This was different from underground rave culture as they cared more about safety, and organised by their cared nature.
Acid House- 1988
Tomorrowland 2014
David Guetta Ultra Music Festival 2015
Avicii
Tim Bergling, better known as his stage name "Avicii" is a Swedish Electronic Music producer. He is one of the most prominent Dj's in this current period. He started off making music in his bedroom at the age of 18, remixing tracks and posting it on various blogs. Influence by big name electronic artist such as Daft Punk and Steve Angello, his electronic sounds became popular after being supported by Tiesto, who invited him to perform in Ibiza (a destination for party goers). He released his first single "Manman" in his bedroom hotel. By early 2011, his release a single "Levels" which was nominated for the Best Dance Recording at the Grammy 2013, but was catched up by Skrillex's single "Bangarang". In 2013, in debuted his album "True" and one of the songs included "Wake Me Up" reached the top of UK charts and confidently demonstrated his musical potential and directions. He became traditional to the music charts all over the world.
Avicii's Networth: $54 Million
Earnings in 2013: $20 Million
Earnings in 2014: $28 Million
Here are some of his biggest achievements
American Music Awards
- 2014
- Got nomination for American Music Award
- Favorite Artist - Electronic Dance Music
- 2013
- Won American Music Award
- Favorite Artist - Electronic Dance Music (EDM)
Billboard Music Awards
- 2014
- Won Billboard Music Award
- Top Dance/Electronic Song
- for "Wake Me Up"
Grammy Awards
- 2013
- Got nomination for Grammy Award
- Best Dance Recording
- for "Levels"
iHeartRadio Music Awards
- 2014
- Won iHeartRadio Music Award
- EDM Song of the Year
- for "Wake Me Up"
- 2014
- Got nomination for iHeartRadio Music Award
- Best Lyrics
- for "Wake Me Up"
- 2012
- Won MTV Europe Music Award
- Best Electronic
- for "Wake Me Up"
NRJ DJ Awards
- 2014
- Won NRJ DJ Award
- Best International Male DJ
- for "Wake Me Up"
- shared with Aloe Blacc
- 2014
- Won NRJ DJ Award
- Best Electro/Dance Album
- for "True"
- shared with Aloe Blacc
Teen Choice Awards
- 2014
- Won Teen Choice Award
- Choice EDM Song
- for "Wake Me Up"
- shared with Aloe Blacc
Fans of Avicii (UK)
UK Tribes
After doing some research on Avicii's audience, I came upon UKTRIBE which gives an insight of today's youthful culture. I was able to catogrised avicii's fans. I would say they go under Trendies under the aspirant group. The Aspirant is described as people who are up to date with current lifestyle and music. They keep with what's cool and accepted to society. No hard work intended, as most of stuff are easy to find and mainstream. The tribe would be catogrised of ages 16-21. Hitting festivals during summer such as Tomorrowland and Ultra, Although it's quite trending, they want to be the ones to be seen as seeing it first, so they post it on social media like Snapchat and Instagram.
From top sneaker brands like Adidas Orginals, Nike sportswear, Macbooks and iPhones, famous backpacks like Herschel, Bape & Supreme, the tribe has a spot for strong brand affiliations. They prove the Aspirant's cool status, but they need to be in the right place, right time and right people.
After doing some research on Avicii's audience, I came upon UKTRIBE which gives an insight of today's youthful culture. I was able to catogrised avicii's fans. I would say they go under Trendies under the aspirant group. The Aspirant is described as people who are up to date with current lifestyle and music. They keep with what's cool and accepted to society. No hard work intended, as most of stuff are easy to find and mainstream. The tribe would be catogrised of ages 16-21. Hitting festivals during summer such as Tomorrowland and Ultra, Although it's quite trending, they want to be the ones to be seen as seeing it first, so they post it on social media like Snapchat and Instagram.
From top sneaker brands like Adidas Orginals, Nike sportswear, Macbooks and iPhones, famous backpacks like Herschel, Bape & Supreme, the tribe has a spot for strong brand affiliations. They prove the Aspirant's cool status, but they need to be in the right place, right time and right people.
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