Sunday 11 October 2015

Understanding music treatment



Music videos with big budgets usually come in different forms such as short movies. Music video varies from artists performing in live settings to videos with a fully developed story line. Like any other movie, music are required to be scripted. Those scripts are written from a fully developed treatment. A music treatment is a sketch or a concept of a music video which clarifies to artist what the music video will be based on. A music treatment is written in present time and it demonstrates details and ideas about the music as a concept which features its overall setting, looks and tone. A successful music treatment will be able to demonstrate ideas and details to the artist easily giving them are better guideline or structure to the planned music video.

Here's an example


 

Here's the original video


 


The similarities

- The concept of the music video
- The same vibe, same tone and looks
- Same story line


The Difference

- No Taco Bell
- Different anti climatic ending




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