One of the biggest purpose of a music video is to sell the song, and by making a music video invokes an action where the audience will remember the song. Music videos express the meanings of the song and because of that, the audience is able to understand the song more. Music Videos usually demonstrates the lyrics or meaning with movement and emotions of the characters or sometimes the video display various arts to create more meaning.
Promotion
A music video can lead to many types of promotion such as the song itself which in turn promotes the album and even the artist. Take Gangnam Style for example. First artist to obtain a billion views on YouTube. The social network is held responsible for making the video famous on a such incredible scales. He then won the best video at MTV Europe Music Awards. All of this led to special collaborations with K-pop star Hyuna, Justin Bieber and will.i.am etc. The music video caused the share price of the record company to increase by 568.8%.
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Synergy
Product placement is also a way for the record company and the artist themselves to generate more income. For example major label artist will have product placement in the music videos. Some one the most popular brands are Beats, Coke, Jordans.
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